Marketing Edge
An innovative, easy-to-use conversational analytics solution that enables marketers to make data-driven decisions that improve their digital marketing performance. It reveals which marketing campaigns and channels result in call and text conversions so you can maximize the value of your ad spend.
Marketing Edge also integrates with Marchex Sales Edge Rescue to provide real-time lost sale alerts so Sales can save the deal.
Make data-driven decisions to improve digital marketing performance. Empower Sales to make the most of every opportunity.
Call and Text Tracking
- Quality, duration of calls, Caller ID
- 1:1 Call Tracking
- Session-based tracking
Attribution
Attribution and measurement of media sources down to the keyword level
Conversation Intelligence
- Call scoring
- Transcription
- PCI redaction
Increase ROAS
Optimize your budget for your highest-converting sellers and gain buyer persona insight
Lost Sale Alerts¹
- AI- and human-verified call summaries
- Alerts via SMS or email
Rescue Lost Sales
Win more deals by recovering missed opportunities before they become lost sales
Accurately Attribute Calls and Texts
Know which marketing efforts generate inbound calls and texts.
- Get real-time total call and text message count by ad, campaign, channel, or session to understand the source.
- Identify trends using customized reporting and an easy-to-use KPI dashboard.
- Help from a professional onboarding specialist accelerates your set-up and makes campaign creation and management quick and easy
- Easily integrate with Google Analytics, Adobe Analytics, or CRM to track sales and map the customer journey.
Increase Your Return on Ad Spend
Understand call outcomes using Conversation Intelligence.
- Identify the most effective campaigns and channels based on lead scoring.
- Map keywords to call outcomes using preset and customizable AI Signals.
- Associate website tags to phone call outcomes.
- Upload call outcome data into Google Ads, Bing, Facebook, and more.
- Access call recordings, transcripts, and caller ID directly within the UI.
- Tag and label phone calls to make better data-driven decisions.
Get the Credit Your Agency Deserves
Take credit for marketing-driven texts and phone sales.
- Work within your existing marketing and sales processes and platforms such as Search Ads 360, Bid Management Platforms, Salesforce, HubSpot, Adobe, and more.
- Well documented APIs available for customized data integrations.
- Automated reporting to manage scaled campaigns.
- Create audience segments based on customer conversations.
- Identify conversations as a Lead, Non-lead, Current Customer, or Voicemail.
Rescue Lost Sales¹
Empower Sales to receive real-time alerts when a caller showing high purchase intent doesn’t buy.
- By adding Sales Edge Rescue, you can empower your sales team to receive real-time text and/or email notifications when a caller showing high purchase intent ends a conversation without making an appointment or a purchase – so they can reengage to save the sale.
- Deliver new accountability and transparency at the business location level.
- Ensure data accuracy using AI and human verification.
- Quickly surface and identify trends in closing or losing sales to optimize your sales process and train underperforming sellers.
¹ Not included with Marketing Edge, but Sales Edge Rescue seamlessly integrates as an add-on product.
Protecting your business 24/7
Security
Comprehensive multi-layered data security program including encryption of sensitive data at rest and in transit.
Privacy
Marchex enables HIPAA compliance.
Reliability
24/7/365 monitoring and cloud-based elastic computing capacity for scalable solutions.
Marketing Edge Packages
Choose the best plan for your business
Core
Know which marketing efforts generate inbound calls and texts
Contact us for pricing Start Free 30-Day TrialCall Analytics
- Local and Toll-free Call Tracking Numbers
- Dynamic Number Insertion: 1:1, Channel, Session, Keyword, or Campaign Attribution
- Call Routing
- Interactive Voice Response (IVR)
- SPAM Call Protection
- Call Recording
- Auto and Manual Call Tagging
- Whisper Message
- Email Alerts
- Inbound Text Attribution
- Web Form Attribution
Support
- Training
Available Add Ons
- Rich Consumer Data
- Custom Reporting
- Sales Edge Rescue
Core
- Call tracking using toll-free and local numbers
- Basic routing (IVR selection, Time of Day, Follow-me)
- Dynamic Number Insertion: 1:1, Channel, Session, Keyword, or Campaign Attribution
- SPAM Call Protection
- All Available Integrations
- Standard Reporting
- Web Form Attribution
- Inbound Text Attribution
- Email Alerts
- Enhanced Caller ID
Advantage
- Call tracking using toll-free and local numbers
- Basic routing (IVR selection, Time of Day, Follow-me)
- Dynamic Number Insertion: 1:1, Channel, Session, Keyword, or Campaign Attribution
- SPAM Call Protection
- All Available Integrations
- Standard Reporting
- Web Form Attribution
- Inbound Text Attribution
- Email Alerts
- Enhanced Caller ID
- Geo or zip code routing
- Call transcription
- Keyword spotting
- Call scoring
- PCI Redaction
Core
Call Analytics
- Local and Toll-free Call Tracking Numbers
- Dynamic Number Insertion: 1:1, Channel, Session, Keyword, or Campaign Attribution
- Call Routing
- Interactive Voice Response (IVR)
- SPAM Call Protection
- Call Recording
- Auto and Manual Call Tagging
- Whisper Message
- Email Alerts
- Inbound Text Attribution
- Web Form Attribution
Support
- Training
Available Add Ons
- Rich Consumer Data
- Custom Reporting
- Sales Edge Rescue
Advantage
Call Analytics
- Dynamic Number Insertion: 1:1, Channel, Session, Keyword, or Campaign Attribution
- Call Routing
- Interactive Voice Response (IVR)
- Geo or Zip code Routing
- SPAM Call Protection
- Call Recording
- Auto and Manual Call Tagging
- Whisper Message
- Email Alerts
- Inbound Text Attribution
- Web Form Attribution
Conversation Intelligence
- Call Transcription
- Keyword Spotting
- Call Scoring
- PCI Redaction
Support
- Training
Available Add Ons
- Rich Consumer Data
- Custom Reporting
- Sales Edge Rescue
Integrations
Connect your call data to your tech stack
