Businesses make all kinds of investments to stimulate growth. Of these investments, marketing is one of the most important. More than merely advertising a product or service, when used correctly, marketing is “buying” customers for your business. This article featured on Entrepreneur.com highlights some of the ways tracking marketing metrics will pay off and help increase your customer acquisition. Then, as your customer base continues to grow, the use of customer service enhancement products like Callcap Callsurance will help you generate the best kind of positive branding for your business….word of mouth.
First, focus on generating leads over building a brand. Leads bring customers to your door. Then their experience of your product or service, as well as the reputation you develop for customer service and delivery, will build your brand.
-Brad Sugars, Entrepreneur.com