20 September 2019

Why Text Messages In Your Marketing Strategy Works

Texting has changed the modern landscape of how people communicate. Are you effectively using this to reach your customers? Getting a customer to open an email, listen to a voicemail, read a letter in the mail or pay attention to a radio ad can be tough. But by properly using text messaging in your marketing strategy, you can reach your customers in a more cost efficient and effective way that they PREFER!

Let’s talk about the facts

Over 15 million text messages are sent every minute.

From a customer standpoint, almost 9 out of 10 customers want to engage via text but surprisingly not even half of all businesses offer it.

Research has shown that open rates for text are as high as 90% while email is just 20%. Of those messages, it takes 90 seconds for someone to respond to a text and 90 minutes to respond to an email.

Why it works and how Callcap can help

At it’s inception, business texting may have been deemed unprofessional but over time that has changed. It is a widely accepted form of communication. It allows you to reach a broad level of customers that isn’t stuck to one demographic. With over 250 million people in the U.S. alone owning smartphones, you are reaching an audience that has no limits. You’re opening the door to more information about your customers.

With Callcap’s NEXTms service, you can:

  • Receive and respond to text messages, photos and videos in a secured environment.
  • Allow agents to handle five times the amount of customers.
  • Improve customer response rates, loyalty and satisfaction.
  • Confirm and schedule appointments.
  • Use as an internal instant messaging solution.
  • Access conversations as they happen, with extensive monitored analytics.

Texting isn’t new and not meant to replace phone and email. But adding texting opens up new channels to engage your customers and lessen the load of phone calls and emails. You are using a natural method of communication that they have readily accessible to them at all times and prefer.

Contact us today or request a demo below to see how NEXTms can take your marketing strategy to the NEXT level!