Good news travels fast…but bad news travels faster. Last year, a video game accessory company called N-Control found that out the hard way when their PR representative disrespected a customer. Almost immediately, the outraged customer turned to social websites and any media outlet who would listen, and put N-Control founder David Kotkin’s reputation on the line. Read the full article on Kotkin’s story here.
Business owners fail to prioritize management of their marketing and customer service personnel far too often. The face of your company is worth putting extra effort into protecting. Callcap is the industry leader in brand reputation management tools, and can help put you in a position to make sure your business doesn’t end up like in a sticky situation because of one reps poor customer service. Call us today at 866-547-5577 to find out more.