26 April 2012

The Social Reach of an Outraged Customer

Good news travels fast…but bad news travels faster. Last year, a video game accessory company called N-Control found that out the hard way when their PR representative disrespected a customer. Almost immediately, the outraged customer turned to social websites and any media outlet who would listen, and put N-Control founder David Kotkin’s reputation on the line. Read the full article on Kotkin’s story here.

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