13 January 2020

The Simple Guide To Recording Incoming Calls For Your Business


Here’s the scenario:

Your direct mail and email campaigns have been successful which in turn has increased your call volume. Excellent! You’ve had great insight to each of your campaigns and thanks to call tracking numbers. (If you’re missing the second part, don’t worry. We’ve got you covered.)

Getting the calls is half the battle. Now what happens in the journey from turning those opportunities from interested to paying customers? If you want complete insight as to what’s really happening you could sit next to them on every call. While that could be effective, it may not be efficient. Or, you can set up call recording on those incoming calls. We may be biased, but we think the latter of the two options is better.


Call recording may be a foreign language or a daunting task to some, but we’ve simplified the process for you. Are you ready?

If you are ready to implement call recording, here’s what you need to do:

  1. Purchase a local number or toll free number from a phone tracking service. We advise staying away from a phone company to avoid many of the fees they charge.
  2. Insert that number into your campaigns and marketing ads.
  3. Set up your existing business number to have your call recording number to forward to. (Don’t worry, we can do this for you.)
  4. Now you can listen to all your recordings from incoming calls which will help you evaluate your sales team. From here you can train them better as well help your team find what works with their sales methods.

It’s as easy as that!

Using a forwarding call recording number does not change a thing on your end. Everything stays the same. There isn’t anything new to learn besides listening to your recordings. Customers receive a courtesy message to let them know their call is being recorded for quality purposes and then it will connect to your sales team. It’s a service that has gained popularity over the years to help many businesses improve their customer interactions. What are you waiting for?

If you want results, call recording can help. Give us a try to see how we can grow your business.

To learn more about call recording, visit our features page or contact us today to request a demo below to see how Callcap can take your marketing strategy to the next level!