Marketing has come a long way since the days of basic newspaper and radio advertisements. This is the 21st century, and to sustain a competitive edge in the business world anymore it is imperative to utilize a number of social media sites representing your business. Facebook, Twitter, LinkedIn and Myspace offer endless opportunities to generate new customer leads through rapid promotion and networking, but also require a decent amount of management and updating time to maximize your gain.
A good way to ensure the number of new customer leads from each social media site justifies the time spent on creation and moderation is placing unique call tracking numbers on each page’s information/contact section. This will allow you to see exactly how many customers are responding from the various social webpages, and thus invest the most time in mediums that maintain a proven track record of stirring up new business.