01 May 2012

Listening Develops Customer Loyalty

What is the best way to ensure customer satisfaction?

Some companies have teams entirely devoted to trying to develop products and business practices that will be pleasing to their customers. However, that method alone is more of a shot in the dark than an effective research technique. This is because it is based off of what the team members think they would enjoy themselves, and not actual customer opinions.

The best way to improve customer satisfaction and generate more evangelist customers for your business is very simple; LISTEN. Your customers aren’t shy, they want to tell you their opinions and offer you their feedback. Imagine how much improvement your customer service department could see just from knowing the top customer complaints and how to appropriately handle them. What could it do for your research and development departments to know not only which products are most frequently sold, but also which are receiving the best customer ratings?

Callcap has a full suite of products designed to help improve customer experiences with your business. From evaluated phone calls to customer service report cards and broadcast surveys, we can provide you the data you need to build lasting and loyal customer relationships.

Contact a Callcap Business Development Specialist today for more information: 866-547-5577.