Every customer call should be handled with the same standard
of courtesy, thoughtful and thorough assistance, and respect.
When your company takes a high volume of calls daily, it
may seem tolerable to let one or two slip by with a less-than-satisfactory customer experience.
However, you have no way of knowing which call could have been the one to have
a huge impact on your business. As entrepreneur Ron Burley discovered, taking
one call late at night when it might have been inconvenient, and dealing with a
challenging customer when it would have been easier to blow off his seemingly
insignificant problem or pass him on to someone else, ended up making a 4
million dollar difference in his business. Read Ron’s entire story here to
see how outstanding customer service not only saved his company, but catapulted
it to a new level of success.