Customer satisfaction surveys are a great way to get feedback on individual customer experiences with your business. If you also want to measure customer loyalty, it is important to be careful of the way you present your survey questions. In Bloomberg Businessweek’s article The Customer Satisfaction Survey Snag, the difference is identified, and strategies for using specific wording in follow up surveys to gauge customer loyalty are recommended.
Callcap now offers follow up surveys in our suite of products.
Contact us today to find out how you can add this feature to your account and start improving customer loyalty in your business. 866-547-5577