The way you market your business is incredibly important to your professional image. If you do not plan on doing the creative footwork yourself on your advertising campaigns, you are tasked with finding the right advertising agency to represent you. This article by Inc.com offers some hints and strategies on the selection process.
One thing it is imperative to find out during your interview process is how the success of your marketing is going to be tracked. If the agency does not already offer call tracking numbers as part of their service, you will have no way of knowing exactly how many leads each of the campaigns drew for your business. Advertising isn’t cheap; you should be sure you are investing your money into avenues that are profitable for your company.
Contact one of our specialists to find out more about the connection between call tracking and your crucial marketing budget. 866-547-5577.