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24 January 2019

How Call Tracking Plays a Critical Role in Marketing Strategy Success.

Every company has a marketing strategy. (Timeout… if yours doesn’t, grab a pen and write it at the top of your to-do list… right now.) Not all marketing strategies are made equal, though. Some have big budgets, some don’t. Some have outside agencies involved, some don’t. Some use aggressive forms of communication to get the word out, and others stick to a few initiatives they know will succeed.

We’re not saying one of these strategies will outperform another; success looks different for everyone. But what we are saying is that all strategies need to have one thing in common to even have a chance at success. What’s that thing? Facts.

Call Tracking Gives You Facts.

To make the most of your marketing strategy, you need to have a firm grasp on where your customers are and how they’re interacting with you. You can pull online analytics to track website conversions and click through rates. But what about calls? A lot of our customers (before they were customers, of course) reported previously feeling like calls were an intangible metric they couldn’t quite wrap their heads around. Lost information. But with Callcap’s call tracking technology you can see who’s calling, what they’re calling you from, and so, so, so much more. But when you know the who and how, you can reach back out to them in ways that make the most sense to them.

 Call Tracking Forces You to Get a Grip.

On your spending, that is. Call tracking technology shows you exactly what kind of ROI your marketing and advertising efforts are yielding. How? You link your advertising to a call tracking number and then watch in real time as the data collects. The result? You know what’s working and what isn’t, and you make changes accordingly. So quit spending money on efforts that aren’t making the phone ring and try something new that will.

Call Tracking Helps Identify Areas for Improvement.

Let’s pretend you’re doing everything right and the phones are off the hook… but your sales aren’t reflecting all that call activity. If you know those numbers don’t match up, maybe there’s room for improvement on a more human level. Are your employees effectively trained? Are they aware of and completely up to speed on the messaging you’re putting out into the world? If not, call tracking might have just helped you identify a way to more fully bring your customer experience full circle.

Look, no marketing plan ever moves exclusively forward, and it shouldn’t. Planning and adjusting based on actual call tracking reports will amount to a big ole piece of your company’s success, though, and Callcap can help. That’s a fact.