18 January 2013

Get to Know Your Customers Better : Callsurance Now Offers Gender Reports

With a variety of analysis tools now available to business managers, collecting customer data has become more important than ever to sales, marketing and customer service teams. Callcap continually strives to stay ahead of the curve in this arena, and offer our clients an edge on their competition with our robust reporting options.

The latest addition to our features list is the ability for our clients to pull reports that display the gender of the customers they have calling…and further, the result of those calls. This information is invaluable in structuring future marketing campaigns and identifying target audiences. Additionally, this data can be used when evaluating customer service teams to see what setbacks they encounter when handling calls from men vs. women, and create training programs to promote improvement.