If you’re a marketing manager, VP, or business owner who relies on precise advertising to deliver leads, there’s something you should know—your online conversion rates could be held for ransom by a few mistakes you may not even know you’re making. Here are three quandaries you need to fix in order to increase conversion rates online.
1. You have too many choices or ask for too much data.
Offering more products or service options may help you bring in more people, but it turns out that fewer options actually give you a higher conversion rate. This infographic from QuickSprout sums it up nicely in terms of what the numbers should look like: if you’re an online retailer, you should give your prospects 4-6 options, and if you’re a SaaS provider, you should give 2-5 options.
2. Your bounce rate is high.
If you’re getting good traffic to your website, but none of those visits convert to leads or sales, there are a few things you should check on.
- Make sure all of your links are working.
- Make sure you have content that is interesting to your audience.
- Make sure you are targeting the right audience.
3. Your audience is engaging with your website, but there isn’t a clear way for them to convert.
Similar to the previous issue, you need to make sure you’re optimizing your website for your audience. Make sure you’re giving website visitors a clear idea of what they should do after visiting a certain page and engaging with your content. This is called a call-to-action (CTA). In addition to making sure they know what to do, you need to make sure they know why they should do it.
But there’s more…
There’s another tricky topic you should understand if you want to increase your conversion rates: online-to-offline conversion.
It’s impossible for businesses who use websites and blogs to advertise or promote their products and services to see the whole conversion process, because once a prospect picks up the phone, the link is broken.