On August 29, 2005, Hurricane Katrina’s 20-foot storm surge—a deadly combination of coastal flood and tsunami-like phenomena—made landfall in Louisiana. The hurricane and its devastating aftermath overwhelmed the Gulf Coast from central Florida to Texas; ultimately becoming the largest and costliest hurricane to date in the United States.
The unbelievable aftermath of the storm meant business continuity and disaster recovery were out of the grasp of some companies, and when the storm hit, even best-laid plans fell apart.
As owners and managers immediately found out, disaster recovery for small businesses is imperative; with a reliable disaster recovery, your business data won’t be at risk because of severe weather. Without a reliable system, it could cost more than you’d imagine.
Your business can’t afford to shut down when severe weather strikes.
Whether its Hurricanes Katrina, Sandy, Andrew, or Charlie—or other disasters like ice and snowstorms, tornadoes, or lightning strikes—all can cause interruptions in your business. You likely have an immediate emergency plan in place, but are you prepared for the secondary effects of these catastrophes? Here’s what you need to ask about your call recordings and data:
What happens when phone lines go down?
Many business owners are under the impression that they need only to change their destination lines and forward their calls to an answering service in order to protect their calls and data. Many of them are wrong. Unfortunately, when severe weather disables a business’ main phone line, everything—including call forwarding—goes down along with it. Your phone lines are not necessarily safe just because they’ve been forwarded.
How do I know my calls will be answered?
If you’re running the reroute-and-forward system, there’s no guarantee for your data. Fortunately, that’s where we come in. Our phone numbers aren’t hosted like that. In the event of impending severe weather (or any other disaster), we can take your lines and ring them out to a call center before you evacuate.
For one of our East Coast customers whose area was hit by Hurricane Sandy, the experience was the exact opposite—because their phone lines were connected through Callcap, they couldn’t keep up with the business they received. When customers couldn’t reach competitors (because their lines were down), those customers went to them; their lines worked, and they gained many new clients as a result.
What happens to my customers in the meantime?
With Callcap, you have the option to leave a message for customers informing them that the lines will be working as soon as it is safe to do so. This way, you can be proactive in ensuring your customers don’t go somewhere else. We also offer an option to send an informational broadcast before the storm.
Is there anything I can do to get my calls back after the storm?
As a Callcap customer, absolutely. We’ll have them ready for you in the same way you’ve come to expect from us. Unfortunately, many providers don’t offer these services—if you switch or cancel your numbers, you may lose all of the call recordings and data associated with the cancelled numbers. It may seem cheaper at the time to switch, but losing data you need down the road can cost your business big. It’s a risk that’s not worth taking.
Severe weather can threaten your company at any time and in any location. If you want to be proactive in keeping your phone lines open for business even when your physical location can’t be, get in touch today. We’ll go through the process step-by-step to determine how we can partner with you to protect your business.