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16 October 2019

3 Ways How Call Tracking Can Help Your Business

Your business wants hard data and visibility into how your marketing strategy is working. With multiple marketing platforms out there, you want to see the results and maximize every single dollar you spend. In a perfect world, you want to see detailed data into which marketing campaigns are effectively delivering phone leads. Who’s calling, what are they needing and what is the end result?

That perfect world just might be called Call Tracking.

If you’re new to this you may be curious as to what call tracking exactly is?

Call tracking allows you to assign a different local or toll-free phone number to every one of your marketing campaigns. These numbers are then forwarded to your main business number so your staff can answer calls just as if you had one single line. With call tracking, you can see where the phone traffic generated from and which campaigns are working best. Along with the traffic, you get complete insight into the who, why, where and what is going on in those calls.

With Callcap, call tracking is simple, affordable and can help your business grow because of 3 simple reasons:

1. Better Customer Service

Callcap can help give your staff scorecards and better insight as to why some calls failed. These are teachable moments that give employees the call handling skills needed to offer a better level of customer service to your customer.

2. The Stone Cold Facts

To make the most of your marketing strategy, you need to have a firm grasp on where your customers are and how they’re interacting with you. You can pull online analytics to track website conversions and click through rates. But what about calls? A lot of our customers (before they were customers, of course) reported previously feeling like calls were an intangible metric they couldn’t quite wrap their heads around. Lost information. But with Callcap’s call tracking technology you can see who’s calling, what they’re calling you from, and so, so, so much more. But when you know the who and how, you can reach back out to them in ways that make the most sense to them.

3. Better ROI on Marketing Spend

Stop throwing money at marketing without getting the full analysis of what is working. We eliminate the guesswork and give you hard data to see the return on your investment. With call tracking, it’ll be plain as day as to which ads are getting the most inbound leads and help you optimize your marketing budget better

If you want results, call tracking can help. Give us a try and see how we can help grow your business.


To learn more about call tracking, visit our features page or contact us today or request a demo below to see how Callcap can take your marketing strategy to the next level!